UMG Artist Wurld took over Garmpsot with his fashion pop-up in and intimate live music session which had a host of celebrities in attendance.
Merchandise pop-ups seem to be all the rage with artists keen to brand themselves fully and infiltrate not only the music but the fashion space too. Next up is Universal Music Group's artist Wurld who shut down Garmspot yesterday with his merchandise pop-up and intimate live session.
Wurld, know for his blue hair, is en exciting artist who splits his time between the USA and Lagos and his music has been described by VIBE as 'electro-fusion'. Wurld, whose real name is Sadiq Onifade, was born in Lagos, Nigeria and relocated to the US as a teenager and whilst stuyding computer science, he developed a serious passion for music.
Wurld, who released his first EP in 2013 has collaborated with artists including Trindad James and B.O.B and now he hopes to shake up the Nigerian music scene with his unique sound.
Garmspot, who describes themselves as 'marketing and distribution of cutting edge urban wear brands, contemporary designs, and fashion accessories in Nigeria', were the hosts for the special event. The store was transformed by blue neon lights in homage to Wurld and a variety of t-shirts and sweat shirts were on display.
For the love of music
Later on, Wurld, wearing a burnt orange outfit by US label Seeker, performed to guests who included Sarz, Do2tun, Kaylah Oniwo, Ehiz and stylist, Zed-Eye. The singer impressed guests with a live session, performing some of his hits 'Show You Off'' and 'Contagious'.
The singer later took to Instagram to thank Lagos for all the love. Overall, it was a great event and we expect great things from Wurld who is putting his new spin on music as we know it and we are here for it!
from pulse.ng - Nigeria's entertainment & lifestyle platform online
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